“You’re going to be able to do almost anything you can imagine” Mark Zuckerberg said about Metaverse. As the world’s biggest businesses are opening up vast opportunities to tap the potential of technologies like Metaverse, Design Thinking, Affiliate Marketing and more, the way ahead is promising. Though challenges are plenty, clarity, focus, and agility can bring much-needed harmony.
With the hybrid working mode still going to be the most practical way, building business relationships extensively would be key. Thinking of the two best ways to surge, aligning business with word of mouth marketing and business groups will help in a big way.
Word Of Mouth Marketing.
Surveys across the globe say that more than 90% of consumers trust recommendations from friends and family to make a purchase decision. The trendiest in referral marketing today is User Generated Content and Influencer Marketing.
- User-Generated Content -UGC
- Influencer Marketing
Consumers trust authentic reviews or comments about a brand. When a customer shares a positive review of a product or service online, his authenticity goes viral. What ultimately happens is that the number of satisfied customers increases. Isn’t that what eventually gives you a steady ROI?
It’s a sure-shot way to boost your brand across social media platforms. Just a matter of finding the right influencer, probably one with a good following. You may have to pay them or gift them with your products or service, so they voice your brand. Influencers mostly work for a cause they believe in. If your brand connects with their cause, they will go that extra mile to spread the word.
Business Groups
When you join a business group, you are surrounded with like-minded people offline and on-line. It helps create brand awareness, connect with potential clients, build your network, and business relationships. And especially mentioning LinkedIn Groups, as it expands your network and helps grow your professional business services.
- Create an Outstanding Profile
- Build Relationships
An outstanding profile gives you the much-needed boost amongst an ocean of profiles. Remember to highlight your interests, hobbies, favourite author, movie, or a sport that you love. LinkedIn proliferates thought leadership that encourages deep engagement on the platform. So, stay unique.
Meaningful connections produce remarkable outcomes. Understand your ideal target client’s problems to start with. By giving a solution you create a reputation and build trust within the group. Long lasting professional relationships are critical to overcome challenges and survive industry competition.
